Marketing Ideas For Creators
We know how hard it is to sell your work online, we've been there! To help, we've compiled a list of proven marketing ideas and tactics that you can implement.
There's nothing like a recommendation from a friend or someone you trust to convince you to try something new. Use the referral discount feature in Pa...
Email is one of the most powerful ways to build engagement and win sales. Take every opportunity to capture email addresses. Then use your list to sen...
Make your pages and products easier to find on search engines. While ‘full-fat’ SEO (search engine optimisation) can get a bit complex there are s...
Use paid search to reach more potential customers. It’s getting harder to reach people organically on search engines and social media, so paid searc...
Affiliate marketing gives you a wider reach for your digital products and more sales opportunities. Bloggers with large audiences like to include affi...
Organize an event like a “Sew along” where you and your potential customers all make one of your patterns at the same time together. People get to...
If you sell patterns online people will want to know how easy it is to make the clothes, bags etc that you offer. With a YouTube channel you can give ...
If fashion patterns are your thing, what better way to showcase the items people can create? You can highlight features that make the clothes easy to ...
Make full use of Instagram by creating a photo feed. Instagram is today’s fashion magazine so you need to be there and be active. It’s not just a ...
Get together with other photographers and offer a bundled product, which you each sell on your Payhip stores. You could, for example, offer a presets ...
Even though you earn money selling photos online, good old fashioned snail mail can be a great way to get your work in front of the right people. Send...
Showcase your best work in an online gallery event. People love to hear the story behind the shot and listen to creators talking about their work. Wi...
Make the most of online workshops and demos to promote your work and expertise. If you sell Lightroom presets, for example, organize a demo for newbie...
If you don’t already have a blog you should certainly start one. There are few better ways to drip feed snippets and insights that will make your au...
Try free podcasts to increase your reach and engage with your followers. Start by recording snippets of your books and releasing them each week. Then ...
We’re all used to online events and video conferencing these days - so why not use this to promote your products? An online reading with a Q&A can b...
Make your email signature and social bios work for you. Put a link in your email signature that says “Download a free chapter of my new book here…...
Run a competition for your book. The price of entry could be subscribing to your email list, sharing your page or a social media post or downloading a...
Showcase your design templates on relevant sites. If you sell PowerPoint templates, add some demo presentations to Slideshare. If you sell design temp...
If you sell ebooks that teach people fundamentals of jazz, rock, folk guitar etc, back this up with a tutorial to help people put theory into practice...
Many Yoga and fitness teachers currently do this to build followers. Any teacher or trainer can host live events over Instagram or YouTube. You can th...
Appearing as a guest on relevant podcasts or Youtube channels is a great way to spread the word. Podcasters are always looking for relevant guests wit...