Martha has a coffee shop where she sells homemade gluten-free muffins. The problem is that her coffee shop has very few customers. Martha went into debt to create this coffee shop, and she asked her father, a former salesman, for help.
Martha has written on her window Muffins without gluten, her father finds that the term "without" is negative, it does not give very desire. Her father doesn't understand anything about gluten and gluten-free. He replaces the inscription with something more cheerful.
Martha offers free wifi, since all the big stores do, the problem is that she doesn't require anything in return. Now, her father requires customers who want to take advantage of the wifi to consume at least one drink.
Martha's conversion rate has doubled.
Martha's father bought a perfume diffuser. Martha is intrigued but lets her father install the diffuser. This diffuser diffuses a gourmand smell in the whole coffee shop, as soon as you enter, you want to eat.
At the counter, he offers some leftover muffins from yesterday and the tips have increased.
Finally, Martha's father wants to create a loyalty card, which once complete offers a drink or muffin of your choice.
Before leaving his daughter in charge of the store, Martha's father told her: "The next time you encounter this problem, put yourself in your customer's shoes and you'll find out how to solve it.
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