Beaute in Tech curates the future of beauty and fashion through the lens of tech and the power of creators. This is the new media house for the modern muse.
Why Representation Is the Innovation When I started Beauté in Tech, it wasn’t just about glamorizing technology. It was about redefining the industry — and who gets to shape it. I didn’t come from Stanford. I didn’t build my network in Harvard hall...
Why apps aren't enough, and what true innovation in fashion tech really looks like. Let’s set the record straight: Fashion tech isn’t coming — it’s already here. But most of what’s dominating headlines (and getting funding) barely scratches the sur...
In June 2025, L’Oréal and NVIDIA dropped more than just a partnership announcement — they unveiled what could be the most advanced AI integration strategy the beauty industry has ever seen. This isn’t about sprinkling AI into a campaign. It’s about ...
If fast fashion is built on mass production and gut instinct, FINESSE is its algorithmic opposite: lean, data-driven, and unapologetically Gen Z. Born in Los Angeles and built on AI-powered trend forecasting, FINESSE doesn’t drop clothes. It drops d...
The dressing room isn’t dying. It’s going digital. If Gen Z had to pick between trying on a top in a fitting room vs. swiping through 40 fit pics on their phone, they’d choose the scroll every time. Now, Google is catching up. The tech giant just la...
Let’s just say this up front: Gen Z isn’t waiting to inherit the future — they’re building it. Phoebe Gates, daughter of Bill Gates, just co-launched Phia, a digital fashion platform that’s here to make secondhand shopping smarter, cleaner, and AI-...
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