In the vast marketplace that is Amazon, the secret to discovering profitable niches often lies in the search bar. The search bar, more than just a tool for finding products, it's a window into the desires and needs of millions of Amazon users. By using this information, you can pinpoint profitable niches and optimise your books to meet customer demand.
Using the KDP Amazon BSR and Keyword Research SEO tool and the AMZ Suggestion Expander, you can access valuable insights from the search bar.
The KDP Amazon BSR and Keyword Research Tool summarises all the key data on Amazon such as results, BSR, reviews and price. This saves you so much time as you don't have to manually scroll through the information yourself.
The AMZ suggestion expander provides you with more suggestions in the Amazon search bar, showing you keywords before and after your search term that customers have entered.
By typing a broad keyword into the search bar, like 'jokes', you can see what specific terms customers are searching for. In this instance, the expanded search suggestions above include 'jokes for 13 year olds, 'jokes and riddles for kids', and 'dad jokes book 2023'.
These suggestions are not random; they are based on actual searches by Amazon customers, revealing what people are genuinely interested in and willing to spend money on. Consequently, these keywords can guide you in creating books tailored to these demands, increasing your chances of ranking well on Amazon.
Identifying popular keywords is only the first step but this is where most publishers fail.
It's crucial to validate these keywords to ensure your book has the potential to sell on Amazon. One effective way to do this is to first examine the number of results and second the Best Seller Rank (BSR) of existing products associated with these keywords.
A keyword with fewer results is generally less competitive, meaning there are fewer products you need to outperform to rank highly. Low BSRs indicate products that sell well, meaning there's a high demand for products in that niche.
I typed a book with a BSR of 100,000 into a BSR calulator and it showed that with this ranking it would make 48 sales a month. The lower the BSR the more sales you will make a month, imagine a BSR of 10,000 or 1,000.
However, don't just focus on keywords with the fewest results or the lowest BSR. It's important to strike a balance between competition and demand. For instance, if there are very few results for a keyword, but all those products have poor sales (high BSR), it might suggest that there's little demand for that product.
On the other hand, a keyword with many results and low BSRs might be too competitive to enter, particularly for new products.
Conclusion
It's vital to approach keyword research strategically. By identifying in-demand keywords and validating them using the amazon search bar, you can maximize your chances of finding a profitable niche on Amazon.
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