Imagine you are browsing online, and you come across a book with the title, How To Make A Million Dollars Right Now. For some odd reason, you decide that you would like to make a million dollars right now. This fact aside, you generally are a smart person and realize that the grandiose promise inferred by the title needs to be supported. Reading the author bio is one of the several ways you can find the support you need to justify buying a book. The bottom line is: generally speaking, prospective readers don't read your bio because they care about you; they read your bio because they care about making a poor purchasing decision. It is your job to help assure that buying your ebooks is the right decision.
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