In the last blog post, you learned what a lead magnet is and got tips on how to create an irresistible lead magnet. If you missed it, you can catch up here.
In this blog post, we'll talk about lead magnet mistakes you should avoid as a wedding vendor if you want to grow your email list fast.
Purpose of a lead magnet
Creating and using a lead magnet to grow your email list is one of the best ways to have an audience filled with potential dream clients.
Aside from helping to grow your email list, your lead magnet will help you generate leads in those times when you are unavailable or too busy to network, post on social media, or find leads in Facebook groups.
Consider your lead magnet to be your sales rep, inviting couples to enter your store any time of day, take a look around, and call for assistance when they need more help.
Lead magnet mistakes to avoid
1. Using your services and pricing guide as a lead magnet.
Your lead magnet should offer something that is of real value to your audience. Your prices or a starting price should be easily found on your website.
The last thing you want is to have people jump through hoops to see your prices. Your lead magnet can provide your target audience with a win in something they must do BEFORE hiring you, or it can assist them in narrowing their options when selecting a vendor in your category.
How to fix: No matter what format your lead magnet takes (cheat sheet, checklist, PDF, etc.), it must provide your leads with some sort of win.
2. Not promoting the lead magnet.
You may have one of the best lead magnets, but if your audience doesn't know it exists, they can’t sign up for it. Just as you actively promote your paid offers, you have to actively promote your lead magnet.
How to fix: Promote it on your website, on your blog, on social media, and anywhere else it makes sense so you can reap all the benefits of having an automated lead generation system.
3. Offering a lead magnet that isn't appealing.
Just like the name suggests, it should be magnetic and pull your ideal client towards it the moment they see it.
Nothing messes up your lead generation system like having a lead magnet that isn't designed to attract the right people. You’ll find yourself with high unsubscribe rates, low open rates, and a hefty monthly fee from your email provider for subscribers that don’t really want to hear from you.
How to fix: Ensure that you have a good understanding of who your target audience is and what they would find valuable before creating a lead magnet.
Summary of strategies to make your lead magnet more effective.
1. Make sure the lead magnet is relevant to your target audience and provides them with a win that leads them to seek further help from you.
2. Promote the lead magnet through various marketing channels. Create a schedule for promoting your lead magnet each week on social media and refer back to it when ever possible in your blog posts.
3. You want your audience to immediately see the value they will receive by downloading your lead magnet, so create a catchy title and a irresistible lead magnet so that signing up for it is a no-brainer.
Avoid these common lead magnet mistakes.
If your lead magnet isn't producing the results you expected, that doesn't mean it's a dud, and if you're creating your very first lead magnet and you want to ensure that it is as effective as possible, it's critical to recognize and avoid these common mistakes.
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