"Content is king” is a phrase that you'll hear a lot in the world of online marketing, and for good reason.
Creating high-quality, engaging content is one of the best ways to attract and retain customers for your business.
Here's a closer look at how to create content, so you always have something to post so that you can show up online consistently.
The internet has drastically changed the way that businesses operate. In the past, companies could get by with a minimal online presence; today, however, a strong online presence is crucial for any business that wants to be successful.
From our many consults, we've noticed that a lot of our clients used to think that the reason they don't have anything to post is that they think that they lack creativity.
If this is you right now, it's not a sign that you lack creativity, it's really a sign that you don't have content pillars.
So, let's start from the beginning...
What are content pillars?
Content pillars are the 3-6 big topics you'll talk bout all the time. These topics must all be related to what you do.
Let's say you sell makeup. Your content pillars could be:
- Skincare
- Self-care
- Fashion
- Makeup
Once you've come up with your board topics, you'll then create content that falls under one of these themes:
- Education
- Inspiration
- Promotion
- Entertainment
See an example below using the makeup content pillar.
Don't forget these tips as you go off to create your content! If you already have a content strategy to pair with your content pillars but need help creating your graphics, you can send us an email at hello@intendeddesignsshop.com to get started.
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