When I just started out as a social media manager, it was honestly a nightmare.
The clients I managed to get had no brand identity, no idea who their target audience was, or what their brand voice was.
I was constantly stressed and struggling to create content, so I eventually got fed up and terminated my contracts.
Social media managers are amazing people who help you to BUILD ON AN EXISTING FOUNDATION.
If managing your own account feels like a headache because you aren't really sure what to do, and you know your business, imagine what it will be like for someone who doesn't know your business.
You'll both be dissatisfied, and you'll feel as though you're spending money and not getting any return on your investment.
If you're serious about hiring a social media manager, just as you want to attract the perfect customer, be the perfect client by creating a foundation for your social media manager to work with.
P. S. Inside the Target Audience video lesson I teach you how to create your buyer persona and how to find and interact with your target audience on Instagram.
Worksheets are included, so you can refer to them while you continue to manage your account.
And you can also pass them along to your social media manager when you're ready to take that next step.
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