Your business is solving problems, alleviating pain points, and providing delightful customer experiences.
Revenue is something that happens in the process of providing these things.
If you find yourself focused on ONLY what you want, even if you have the best product, the best price, and the best customer service, people will still pick your competitors every time if they are the ones providing the value.
To provide value, you must truly understand the needs, values, personalities, and interests of your ideal customer in order to get your messaging right.
If you don't create a buyer persona/an ideal customer/customer avatar, you'll always struggle to market your business.
You could be selling air, you'd still get no buyers if you can't sell it with the right message to entice the right person to take action.
People don't really care about you or your products, they care about what's in it for them.
That's why you might have heard on multiple occasions to focus on the benefits and not the features of the product.
The features are a part of your product and are focused on you.
The benefits are all about the impact it will have on your customer.
But you can't effectively communicate what's in it for them if you don't first map out their needs, values, personalities, likes, dislikes, and interests.
But you can change that today by downloading the Target Audience Mini-Lesson.
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