Lead magnets...What that heck are those and why do you need one ASAP?
think about how cool would it be if newly engaged couples were able to find you night or day, 24/7/365, get on your email list, and become clients?
If you said that would be amazing... Keep reading, because that's 100% possible if you have a lead magnet.
Lead magnets can be an invaluable tool for wedding businesses to engage and capture new leads, while also ensuring they have a steady stream of clients. From e-books to checklists, learn how you can use lead magnets to attract and convert more clients.
WHAT IS A LEAD MAGNET?
If you want to increase the visibility of your business, a lead magnet can be a powerful tool for attracting more potential clients.
A lead magnet is a valuable resource you give away for free in exchange for a name and email address. In your case, it will be something you give to your couples to help them plan their wedding and in exchange you build trust with these leads and make more sales.
Have you ever given your email address in exchange for free Canva templates or a list of content ideas? Then you've been on the receiving end of a lead magnet.
Please note: Your service or price guide is not a lead magnet. Couples shouldn't have to do all that to see your prices.
So what should your lead magnet be? Your lead magnet should be something so valuable and helpful, it feels like took you a peek at their search history and knew they spent hours on Google trying to find an answer to this specific question.
A great lead magnet grows your email list and allows you to have more intimate and personalized conversations with your couples, provide value and demonstrate your expertise.
That way you're the first person that comes to mind when they are ready to make a buying decision regarding the category of products or services that you offer.
HOW A LEAD MAGNET SALES SYSTEM WORKS
Now that you know what a lead magnet is and what yours should do for your couples, let’s talk about how it all works together to turn your leads into clients.
The Landing Page- Your lead magnet lives on a landing page separate from your main website.The last thing you want is for leads to go searching for your lead magnet or be distracted by all the other things on your site and forget the main reason they came to your website. Signing up should be their ONLY option.
Collect Contact Info and Immediately Deliver The Lead Magnet- Make it easy for them to opt in, don't ask for too much information get a name and an email address and ensure that you immediately deliver what you promised your leads.
Send An Automated Email Sequence To Your Leads- It's not an automated sales system if you're manually sending emails to every single person that downloads your lead magnet, so you'll need to set up email automations to introduce yourself and your brand, to tell them more about your products/services and eventually give them the next steps to make purchase or book you.
9 LEAD MAGNETS FOR WEDDING VENDOR & WEDDING PROS
1. Checklists- If you're a wedding planner and you focus on serving local couples, you can create a free list of the top vendors and venues.
2. Cheat sheets- If you're a wedding venue, you can create a cheat sheet to help couples decide if they want an indoor or outdoor wedding.
3. Email Templates- Couples are going to be reaching out to tons of vendors and you can make it easy for them if you create email templates for all of the things they’ll need to say and ask their vendors during the initial inquiry.
4. Quiz- If you're a wedding photographer you can create a quiz to help couples decide if they want their ceremony to be on the beach, in a gazebo or in a garden.
5. Calculator Template- If you're a cake maker, you can create a calculator to help couples choose a cake based on the size of their guest list.
6. Inspiration List- If you're a wedding souvenir shop, you can create a inspo list to help couples choose souvenirs based on the most popular wedding themes.
7. Video Walk through- If you're destination wedding travel agent, you can create a video walk through to help couples see the venues and hotels in an up close and unfiltered way.
8. Guide- If you're a wedding dress boutique you can create a guide to help brides choose the perfect dress for their body type.
9. Printable or Digital Planner- If you're a destination wedding planner, you can create a planner to help couples work out their wedding timeline.
TIPS FOR CREATING A SUCCESSFUL LEAD MAGNET SALES SYSTEM
- Brainstorm the product or service you want to link to your lead magnet.
- Create an ideal client avatar who would find your lead magnet most helpful.
- Create your lead magnet.
- Choose a descriptive and enticing title for your lead magnet.
- Create your lead magnet landing page. I love MailerLite for landing pages because it's easy to use, you don't need a website and you get your first 1000 subscribers for free. CLICK HERE TO LEARN MORE.
- Give your file a downloadable link for this I recommend using Google Drive.
- Create your automated email sequence that goes with the lead magnet. MailerLite is great for this too.
- Promote. Promote. Promote your lead magnet on your website, in your blog posts, on social media, and anywhere else it makes sense.
- Test your lead magnet process and make sure all the confirmations and delivery of the lead magnet work correctly.
THINGS TO NOTE
- Lead magnets don’t have to be something brand new, you can use what you already have. Let's say you already have a calculator to help couples to come up with their budget, make it into a downloadable spreadsheet and use that as your lead magnet.
- Some lead magnets can be really time-consuming to create. If you're not good with tech and design you might find yourself spending months creating your lead magnet, writing the emails and setting up the automations. You can always hire a pro to help you get your system up and running faster.
(We specialize in marketing for wedding vendors and wedding pros. We offer marketing strategy development and design marketing tools like content, catalogues lead magnets and welcome packets. Interested in working with us? Send us an email at hello@intendeddesignsshop.com to get started.)
- Even if you come up with the perfect name and make your lead magnet super helpful, there will still be people who grab your freebie and run. That's OK because it's all part of marketing and lead generation besides, you only want to work with clients that align with what you have to offer.
Whew! That was a lot but now you're ready to start brainstorming ideas for an irresistible lead magnet that will bring you wedding leads 24/7!
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