Digital products are a smart way to sell items that don't require physical inventory and can help you generate income without adding to your daily business workload. What's the difference between digital products and how do I know what to create?
Here’s how to turn your existing knowledge into zero inventory digital products.
1. Start With Your Expertise
What questions do people ask you all the time? What's your expertise? What tools have you discovered or what tips have you created for yourself that others might need too?
Examples:
- A meal planning template
- A business checklist
- A self-care workbook
- A mini guide for beginner entrepreneurs
2. Keep It Simple + Actionable
Don’t overthink it-your product doesn’t need to be a long PDF. Simple can sometimes be better.
Popular digital product types:
- Templates (Canva, Notion, Google Docs)
- Checklists
- E-books
- Audio trainings or mini-courses
- Downloadable guides
3. Make It Visually Appealing
A well-branded product feels more valuable, even if it's short. Tools like Canva make this easy, or you can hire a creative (like me 👋🏽) to help elevate the look.
4. Have a Clear Funnel
Where is your product located? How do people find it? Are you offering it as a freebie, or selling it?
Make sure you have:
- A simple landing page or product listing
- A lead magnet or opt-in for your email list
- Clear messaging about who it’s for and what it helps with
5. Stay Consistent.
Repurpose your content to market it through stories, posts, carousels, blog mentions, etc. Digital products do best with visibility so don't get discouraged if you don't get many sales at first.
Digital products give small businesses & entrepreneurs a way to scale without burning out or managing inventory. Whether you're selling a $5 fitness template or a $45 cooking course, the key is creating something that's valuable, clear, and connected to what you already do.