At RB Property Group, we pride ourselves on focusing on what truly matters—strategic decisions and impactful actions that drive significant results. This approach is embodied in a powerful metaphor I recently came across:
"A lion is fully capable of capturing, killing, and eating a field mouse. But it turns out that the energy required to do so exceeds the caloric content of the mouse itself. So a lion that spent its day hunting and eating field mice would slowly starve to death. A lion can't live on field mice. A lion needs antelope. Antelope are big animals. They take more speed and strength to capture and kill, and once killed, they provide a feast for the lion and her pride."
This metaphor resonates deeply with the essence of our work. Just as a lion cannot sustain itself by hunting mice, businesses cannot thrive by focusing on low-impact, low-reward activities. Instead, we must channel our efforts into "hunting antelope"—pursuing those high-value opportunities that require effort, strategy, and determination but ultimately lead to substantial rewards.
At RB Property Group, our success over the past 24 years can be attributed to our unwavering commitment to hunting antelope. Our projects are ambitious, our goals are high, and our efforts are relentless. We understand that the path to sustainable growth and impactful success lies in targeting those big wins that elevate our organization and benefit our stakeholders.
Each day, we ask ourselves: "Did we spend today chasing mice or hunting antelope?" This question serves as a reminder to prioritize our time, resources, and energy on initiatives that align with our strategic objectives and have the potential to create lasting value.
In the dynamic and competitive landscape of the real estate sector, it's easy to get caught up in the minutiae. However, at RB Property Group, we challenge ourselves to rise above and focus on the bigger picture. Whether it's securing a landmark project, fostering innovative partnerships, or investing in transformative technologies, we are dedicated to making bold moves that position us as leaders in the industry.
As you reflect on your own professional journey, I encourage you to consider: Are you spending your days chasing mice or hunting antelope? The answer to this question could very well determine the trajectory of your success.
Rob Buthelezi Executive Chairman, RB Property Group