So, you made a bomb digital product. The Canva mockups are cute, the description is polished, and you were ready to wake up to Stripe notifications. But… crickets.
If this sounds like you, first off, you’re not alone. Almost every creator hits this wall. The good news? It’s fixable. Let’s unpack what’s really going on when your product isn’t selling and how to turn things around, without running ads or giving up.
1. You’re Selling, but Not Solving
If your product description sounds like a sales pitch but doesn’t clearly state how it helps your customer, that’s the first red flag. People buy solutions, not cute designs.
Fix it: Ask yourself: What specific problem does this solve? Make that the headline.
Instead of:
“This is a 20-page planner with cute fonts!”
Try:
“Struggling to stay organized? This 20-page planner helps busy creators manage their day in under 10 minutes.”
2. You’re Not Showing the Value (Visually)
People scroll FAST. If your preview images don’t stop the scroll or show the transformation, they’re swiping right past you.
Fix it: Create 3-5 mockups showing different use cases. Add “before and after” style visuals. Use lifestyle mockups that match your audience (not just white backgrounds).
3. No One Knows It Exists
This one hurts, but it’s true: Your digital product might be amazing… but if it’s sitting on your site like a hidden treasure chest, no one’s buying it because no one knows it’s there.
Fix it:
- Talk about it weekly on your social media (even if you think you’re repeating yourself)
- Use Pinterest for evergreen traffic
- Make short videos showing how it works or what inspired you to make it
4. You’re Talking to the Wrong Audience
You might be speaking entrepreneur, but your audience is thinking 9-to-5 and tired. Or vice versa. If the language, tone, or vibe is off, even by a little, they’ll scroll past.
Fix it: Create a customer avatar. Give her a name, job, goals, and problems. Talk directly to her in your posts, emails, and product pages.
5. You’re Waiting for It to Sell Itself
Digital products are passive income... after they’re marketed like an active hustle. Hoping for viral? Cool. But what you need is consistency.
Fix it: Build a simple content system:
- 2 posts a week that educate
- 1 post a week that inspires
- 1 post a week that soft-sells your product with proof
You’re not failing—you’re just figuring it out. Every “non-selling” product is a data point, not a dead end.
Your digital product has potential. It just needs people, positioning, and presence.
📌 Want more tips like this? Keep following The Sharee Brand Digital Product Store for weekly gems to grow your online business without burning out.
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