GRÜVI

I was asked to create the branding, packaging design and other marketing materials for Grüvi.

The logo was initially designed to reflect certain aspects of the brand described by the client, however, their target market changed over time; the logo designed remained relevant and was kept; the logo was initially designed to symbolize a leaf, but the idea of balance is also part of the design; this is what relates to Gruvi's audience -- the idea of yoga also comes through. Gruvi is a non-alcoholic beverage and was one of the first in North America to gain success.

The initial branding and packaging was kept for a few years before its latest re-design: www.getgruvi.com