How to get started with Email Automation
You have built your email list, and now what? What is the next step?
Having a good email strategy is crucial for your email campaigns and automating your email campaigns makes your life a lot easier.
Email Automation is being done by every email marketer, by using this method of email marketing frees your time and gives you the freedom to create content.
You are ensuring that your content is being distributed correctly and promptly.
You can do it manually but why would your want to do that?
When you can let the system send out the emails for you. The only thing you would have to do is create automated emails for your audience to receive every week or month however you want to do it.
I am going to teach you how you can set up your email automation…
Four crucial steps to automating your email
- Use an easy to use Email automation platform
- Create at least five related content for your audience
- Use pre-written automated campaign templates that anyone can use to write their email campaigns.
- Set aside at least an hour of your time to create the automated emails.
Handy tools for email automation
- Having an issue concentrating? Use ZenPen it is a distraction Free zone to write your content.
- Create amazing images with Canva to pretty up your email.
- Customize your Email segmentation to send a highly targeted email campaign.
- Connect your shopping cart to your automated emails: connect Paypal, Etsy, or Shopify.
Automation Workflow # 1: Prospects
You are at the stage in your business where you have created your website, and now you want to attract your audience. Let’s face it our intended audience 9 out of 10 times is too busy to look for your website. So you need a series of reminders we want to be top of mind with our prospects.
So the way you do that is through a series of emails every week to remind your audience how our product or service can be here to help them. If we do not stay top of mind, our competitors will do so, and our audience will go to another company.
Here is how you can set it up
The Welcome Email
The Welcome email allows you to introduce yourself and thank them for subscribing. You want to give them a teaser of your most important content.
Here is an example of a Welcome email
Subject Line: Welcome to Master Digital Marketing Newsletter
Hi there,
Thank you for signing up for our master digital marketing newsletter,
Every Friday, I will be sending out tips and tricks on how to boost your business through digital marketing. Take a look at our Master World Business trainer blog for your digital education.
Also please let us know what other content you would be interested in learning more about, and don’t be shy to give us your feedback.
Second Email
In your second email, you want to exhibit your blog posts, show your subscribers other content that can be useful and would satisfy their interests.
Subject Line: Check out five easy steps to creating an email campaign
Hello Again,
Part of Digital marketing is staying in constant communication with your audience. So I wanted to share five easy steps to creating an effective email campaign. Check out this post: Five easy steps to Creating an email campaign.
Do you have any new ideas for an email campaign? Reply to this email and share those ideas with us.
Third Email
You want to show off your expertise and your authority in your industry by sharing your most popular content. Make sure that you are sharing content that can be complemented with what you have already shared.
Subject Line: Create Animated Videos to boost your digital marketing
Hey there,
In Digital Marketing Content is king and very crucial to attract your intended tribe. Create Animated videos that can boost your online presence. Check out this post: Create spectacular animated videos to boost your online presence.
Reply to this email if you have any other type of content that can be usedful. Thanks again.
David
Forth email
At this stage in your email campaign, you want to listen to your audience hear what they have to say. Do not be shy feel free to ask for feedback, everybody can use some helpful feedback.
Some questions you can ask your audience
- On a scale of 1 to 5, what did you think of the content that has been shared so far?
- Which piece of content has been very useful and why?
- What other content would you be interested in hearing about?
- What is your biggest question about [your industry]
Subject Line: What did you think about my blog posts
Hey there,
At this point, you have received our most popular content. I’d love to hear your thoughts and feedback. Would you mind answering a quick question? Your answers will allow me to improve my content to better service you.
[Ask your questions here]
Thank you for your feedback!
David
Fifth Email
I guess you were wondering, I am sending all this free content when do I sell my product or service. At this point, the subscriber already is acquainted with your brand and service and knows that you are the authority. Share your products and services let your subscribers know how our service or product can solve their dilemma.
Subject Line: Get SEO help for your business
Hey there,
I hope you have been finding our blog posts useful. You are starting to see where digital marketing can be useful for your business.
Let’s boost your website traffic by improving your SEO get a full guide on driving traffic to your website or blog by learning
SEO tips and tricks.
Want to check it out. Click here: [Link to guide]
Can’t wait to see your progress
David
Automation Workflow # 2: Your Customers
So you have finally received purchases for your service and products. It is now time to nurture your customers we do not want to keep selling them we want to continue to give them useful content.
Here’s what your customer service should look like after your customer has purchased your product or service.
Thank you Email
You should thank the customer for purchasing your product or service and offer related products and services.
Subject Line: Thank you so much for buying my guide here’s another service that can be useful.
Hey there,
Thank you so much for purchasing my SEO Master Guide. I can’t wait to hear how you apply what you have learned on
this guide to your business.
I wanted to let you know about our guide: Create 10 amazing Facebook ads. It will help you create amazing Facebook ads for your business.
Thanks for becoming a VIP entrepreneur
David
Expand on a topic related to their purchase
By now you are aware what your customer is interested since they bought your guide
If they had purchased a guide on SEO you may want to give them blog posts on how to use SEO in their business.
Promote new upcoming products or services on your third email
In your third email, you want to give them teasers or exhibit new products or services that can also help with their interest.
Prospects that have not bought yet
Now let’s talk about what to do if your customer has not bought anything in 6 months or a year. You can run a reactivation campaign to find out if those people would still be interested in your content.
Looking for an email Automation Platform check out Aweber they offer an amazing email platform and easy to automate and segment your audience easily and fast.