The Internet is enormous. This is perhaps the most important concept you need to understand as an Internet marketer. No matter how original your idea, you are going to have competition online. The question becomes then: how are you going to stand out from the crowd and attract business?
The good news is there are many things you don't need for online success. These things include:
- A massive advertising budget
- Expensive graphic designers
- Making your company a household name
- An elaborate base of operations
- 80-hour work weeks
What do you need, then? You need to work smarter, not harder.