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MKT 438 WEEK 1 The Role of Public Relations

MKT 438 WEEK 1 The Role of Public Relations


University of Phoenix

 

MKT 438 WEEK 1 The Role of Public Relations
Select a company business or non-profit organization and provide an example about how public relations (PR) principles apply.

Write a 700- to 1,050-word paper in which you examine the following:

The multiple definitions of Public Relations.
The connection between PR and the promotional aspect of the marketing mix (advertising publicity public relations)?
·         How are they similar and how are they different?

·         How might PR be more important during a crisis situation for an organization?

Include two outside references as well as citations with your paper.

Format your paper consistent with APA guidelines.

You will get a DOCX (43KB) file

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