YOU’VE FOUND YOUR OPPORTUNITY.
NOW LET’S FIND OUT IF IT’S REALLY WORTH PURSUING.
In Course 1 you identified a problem, considered who experiences it and chose a product opportunity you want to investigate.
That’s a great start.
But there’s still a big question:
DO PEOPLE ACTUALLY WANT HELP WITH IT?
It’s very easy to fall in love with an idea. It’s much harder to discover, after you’ve spent weeks creating the product, that your potential customers don’t share your enthusiasm.
That’s why we research before we create.
WELCOME TO COURSE 2
Course 2 helps you take the opportunity you discovered in Course 1 and look at it more closely.
You’ll start discovering what potential customers really think.
The questions they ask.
The problems they describe.
What frustrates them.
What they’re already looking for.
What existing solutions offer.
And where there may be room for something better, simpler or more useful.
Because the more you understand your customer before you create your product, the less you’re relying on guesswork.
You’ll finish Course 2 with a much clearer picture of:
WHO you’re creating for.
WHAT they really need help with.
WHY the problem matters to them.
WHAT existing solutions may be missing.
And most importantly:
WHETHER YOUR OPPORTUNITY STILL LOOKS WORTH PURSUING.
Course curriculum
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1Course 2