The 10TO11 Hospitality Manager’s Handbook

Hospitality management without the bullsh*t.

Hospitality has a habit of promoting good people and then expecting them to magically know how to manage.

One day you’re great on the floor or in the kitchen. The next, you’re responsible for sales, labour, standards, complaints, rotas, training, performance — and the mood of an entire shift.

And somehow, you’re expected to know what you’re doing.

The 10TO11 Hospitality Manager’s Handbook was created for that moment.

Built from 14+ years of real hospitality experience, this is a practical, straight-talking guide to the things managers actually deal with; while the printer is going off, somebody has called in sick and table 12 wants to speak to you.

No corporate management jargon. No textbook theory for the sake of it.

Just real-world management guidance you can actually use.

What’s inside?

The Handbook covers the core areas every hospitality manager needs to understand:

• What Your Job Actually Is — balancing the guest, the team, the numbers and standards without trying to do everything yourself.
• Running the Shift — pre-shift preparation, useful briefs, managing service and better handovers.
• Know Your Numbers — understanding sales, labour %, food and beverage cost, average spend, waste, refunds and what those numbers are actually telling you.
• Forecasting & Labour — building sensible forecasts, controlling labour and reacting to trade without destroying the guest experience.
• Managing People & 1-to-1s — setting expectations, giving feedback, handling performance and having conversations that actually achieve something.
• Recruitment, Trials & Onboarding — making better hiring decisions and giving new starters the best chance of succeeding.
• Training & Delegation — developing capable people instead of becoming the manager everyone depends on for everything.
• Guest Complaints — handling problems properly, recovering the experience and learning from recurring issues.
• Waste, Stock & Suppliers — spotting the operational habits that quietly cost your business money.
• Maintenance — identifying, recording, prioritising and actually following problems through to completion.
• When It Goes Wrong & Managing Yourself — prioritising when everything feels urgent, finding the real problem and staying useful when the shift starts falling apart.

Plus: The 10TO11 Checklist & Quick Reference

You’ll also get the printable 10TO11 Checklist & Quick Reference — a one-page management reset covering what to think about every shift, every week and every month.

Keep it in the office. Stick it on the wall. Save it to your phone.

And when you’re wondering “what the hell do I deal with first?”, use it to reset.

Who is this for?

This Handbook has been created for new supervisors, assistant managers, duty managers, general managers and hospitality operators who want to become more confident and consistent managers.

It’s particularly useful if you’ve recently been promoted and found yourself thinking:

“I know how to do the job, but nobody has actually taught me how to manage.”

It’s also a practical reference for experienced managers who want to get back to the fundamentals and give their management team a clearer way of thinking.

This isn’t a management textbook.

You don’t need another 300 pages telling you about leadership theory.

You need to know what to look at when labour is high.

What to do before a busy service.

How to give someone feedback without turning it into an argument.

What to prioritise when everything goes wrong.

When to jump in, and when to stop being the busiest person in the building and actually manage the shift.

That’s what this Handbook is built around.

Built from 14+ years on the floor, not in a boardroom.

The lessons, mistakes, systems and management principles behind 10TO11 come from actually working in hospitality.

The long days. The difficult shifts. The staff shortages. The numbers. The complaints. The people problems. The good services and the absolute disasters.

10TO11 turns that experience into practical resources for the people doing the job now.

No fluff. No management bullshit. Just things that help.

What you’ll receive

✓ The 10TO11 Hospitality Manager’s Handbook — Digital PDF

✓ The 10TO11 Checklist & Quick Reference — Printable PDF

✓ Instant digital access after purchase

Read it cover to cover once, then keep it close and come back to the section you need before a difficult shift, conversation or weekly review.

10TO11 — Hospitality Management Tools

Hospitality management without the bullsh*t.

REAL TOOLS. REAL NUMBERS. BETTER SHIFTS.