It has been my consistent objective to use my books, courses and practical aid to be able to help others. My heart is always touched by the brave efforts of the outstanding people, whom society describes as the marginalised to eke out a living in communities that choose to forget them.
It is the aim of this book to facilitate their efforts. Social Enterprises are unique. They cannot adopt the ruthless, cunning, often dishonest and sometimes unethical practices that some business organisations resort too. On the other hand they cannot soft pedal their way out of the jungle of the complicated and difficult universe of the market place of buying and selling.
This book is the middle way of real life management techniques and basic humane approaches to the art and the science of kindness.
In a way it is meant to be an eye-opener for the Boards of Directors, the managers and the generous public to see how each and every social enterprise must position itself between: Profit—giving and Self-reliance—dependence
I wish every reader a useful experience upon reading this book.