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• 1

  Orientation

  • How to Use this Kit
  • Join the Chronically Cozy Community
  • Work With Me
• 2

  Extra Tools + Resources

  • All-in-One Cozy Business + Content Planner
• 3

  Module 1 - Introduction to the Cozy Content Strategy

  • What is a Content Strategy?
  • What Makes the Cozy Content Strategy Better?
• 4

  Module 2 - Health and Mindset

  • Ditch the Hustle Culture Mindset and Make Your Business Feel Cozier
  • Creating a Flare Proof Work Schedule
• 5

  Module 3 - Create Your Brand Message

  • Intro to Brand Messaging
  • Write Your Brand Story
  • Create your Community Profile
  • Write Your Mission Statement
  • Choose your Content Pillars
  • Describe your offer
• 6

  Module 4 - Set your Content Marketing Goals

  • How to set content marketing goals that FLOW
  • Tools: Goal Setting Planner Pages
• 7

  Module 5 - Build your Self Hosted Website + Shop

  • Why you Need a Self Hosted Website
  • Choosing the Right Platform to Build your Website on
  • SEO Basics for Cozy Business Owners
  • Home Page Template
  • About Me Template
  • Services Page Template
• 8

  Module 6 - Build your Capsule Blog

  • How Blogging Helps Your Small Businesses Grow
  • Outline Your Capsule Blog - TEMPLATE
  • Pre-Writing Research & SEO Planning - TEMPLATE
  • How to Write Effective Blog Posts Titles
  • SEO Blog Post Outline - TEMPLATE
  • Before you publish your blog post - CHECKLIST
• 9

  Module 7 - Set up your email list and sequences

  • Start Your Email List - Choose your Platform
  • Develop a Lead magnet
  • Set up your Welcome Sequence
  • Offer Sequence Outline
  • Long-Term Blog Nurture Sequence Outline
  • Abandoned Cart Sequence Outline
  • Post-Purchase Sequence Outline
  • Special Event / Sale Sequence Outline
  • Promote Your List
• 10

  Module 8 - Set up your Social Media

  • Take a cozier approach to Social Media
  • Choose the Right Social Media Platform For You
  • Creating Content for Social Media That Converts
• 11

  Module 9 - The Cozy Content Cycle: Repurpose Your Capsule Blog Every Quarter

  • How to Repurpose Your Capsule Blog Every Quarter
  • Creating a Cozy Content Plan + Creation Workflow