A Handbook of Qualitative Methodology for Mass Communication Research

 A Handbook of Qualitative Methodology for Mass Communication Research

Contents
List of tables vii
List of contributors ix
Preface xiii
Introduction: the qualitative turn 1
Klaus Bruhn Jensen
Part I History 13
1 Humanistic scholarship as qualitative science:
contributions to mass communication research 17
Klaus Bruhn Jensen
2 The qualitative tradition in social science inquiry:
contributions to mass communication research 44
Nicholas W.Jankowski and Fred Wester
Part II Systematics 75
MEDIA INSTITUTIONS
3 Qualitative methods in the study of news 79
Gaye Tuchman
4 The creation of television drama 93
Horace M.Newcomb
MEDIA CONTENTS
5 The interdisciplinary study of news as discourse 108
Teun A.van Dijk
vi Contents
6 Textual analysis of fictional media content 121
Peter Larsen
MEDIA AUDIENCES
7 Reception analysis: mass communication as the social
production of meaning 135
Klaus Bruhn Jensen
8 Communication and context: ethnographic
perspectives on the media audience 149
David Morley and Roger Silverstone
MEDIA CONTEXTS
9 Qualitative research and community media 163
Nicholas W.Jankowski
10 Historical approaches to communication studies 175
Michael Schudson
Part III Pragmatics 191
THEORY DEVELOPMENT
11 Studying events in their natural settings 193
Kurt Lang and Gladys Engel Lang
SOCIAL CONTEXTS AND USES OF RESEARCH
12 Media, education, and communities 216
Michael Green
References 232
Index of names 260
Index of subjects 268
Tables
1.1 The roles of language in qualitative methodologies 32
2.1 Data collection and information types: methods of
obtaining information 60
7.1 The journalists’ news stories 142
7.2 The viewers’ news stories: two examples 144
7.3 The super themes of news reception 144