Won’t Get Fooled Again: How to See Through Lies, Biases, and Bad Arguments

Won’t Get Fooled Again is your essential guide to seeing the world—and yourself—with clearer eyes.

Every day, you’re bombarded by arguments designed to persuade you, distract you, or keep you comfortable. Politicians twist words. Advertisers exploit your emotions. And without realizing it, your own mind does the same, distorting reality with hidden biases and comforting illusions.

In this thought-provoking and engaging book, Charles Carlini takes you on a tour of your mind’s hidden back rooms. You’ll discover:

• Why your instincts often lead you astray—and how to catch them in the act
• The most common logical fallacies and how they sneak into your thinking
• The cognitive biases that shape your judgments without your permission
• How to recognize manipulation in media, arguments, and your own beliefs
• Practical tools to think more clearly, argue more honestly, and make decisions rooted in reality

Drawing on psychology, philosophy, real-world examples, and a touch of rock ‘n’ roll wisdom inspired by The Who’s timeless anthem, Won’t Get Fooled Again isn’t just a book about thinking. It’s a book about freedom—intellectual freedom to see through nonsense, emotional freedom to let go of illusions, and moral freedom to build a life anchored in truth.

Because in a world overflowing with noise, clarity isn’t just power. It’s survival.

About the author

Charles Carlini is a writer, editor, and publisher of Casa Carlini, a boutique publishing house dedicated to thoughtful, beautifully crafted books. A lifelong student of how people think, argue, and create meaning, he blends psychology, philosophy, and real-world insights to help readers see themselves—and the world—with sharper clarity. He lives in New York City, where he spends his days reading, writing, publishing, and refusing to be fooled.