Pinterest is shaping up to be one of the most important platforms for businesses to use. It’s easy to get your message across. It has millions of members who love the platform, and it funnels mass amounts of traffic to websites. If this isn’t a recipe for success, nothing else is.
Just like anything else, there are right ways and wrong ways to approach the platform. One obvious wrong way is constantly boasting about your business. No one cares, for the most part. You need to focus on what members are searching for and why. Keep selling or promotions down to a minimum.
A much better approach is to convince people of how your products or services can help with their situations. Obviously, this is not an easy task by any stretch. If you take the time to reach out to people and find out what they want, your Pinterest strategy becomes more defined.
Most people ignore the newsletter that Pinterest sends. This is a mistake. They are the authority on their platform, after all. They give tips and report on trends. It’s like having your own mini-marketing department.
Granted, they are trying to hook you into advertising with them. But, this doesn’t mean the information they provide is useless. Another way to get better results is to pin frequently. You obviously have an audience.
As long as you stay focused on your market or niche and you find that people are sharing what you post, you should continue to post. Set up a schedule for what and when you are going to post.