The complete program for first-time founders.

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• 1

  Welcome

  • Welcome to the DAMAR Business Education Course
• 2

  Module 1: The Business, Defined

  • Module 1 introduction
  • 1.1 What a business actually is (the value equation) Free Preview
  • 1.2 Your offer in one page
  • 1.3 Your customer in one page
  • 1.4 The three numbers that matter from day one
  • Module 1 checkpoint — clear this before moving on
• 3

  Module 2: Pricing That Holds

  • Module 2 introduction
  • 2.1 Cost floor vs value ceiling
  • 2.2 Margin math with a worked example
  • 2.3 Positioning-based pricing
  • 2.4 Raising prices without losing customers
  • Module 2 checkpoint — clear this before moving on
• 4

  Module 3: Getting Customers

  • Module 3 introduction
  • 3.1 Choosing your two channels
  • 3.2 The 30-day channel test
  • 3.3 Turning attention into leads
  • 3.4 Follow-up: where the money hides
  • Module 3 checkpoint — clear this before moving on
• 5

  Module 4 — The Weekly Rhythm

  • Module 4 introduction
  • 4.1 The three-outcome week
  • 4.2 Your one number
  • 4.3 The Friday review
  • 4.4 Monthly checkpoints
  • Module 4 checkpoint — clear this before moving on
• 6

  Module 5 — Money In, Money Out

  • Module 5 introduction
  • 5.1 The five-minute daily money habit
  • 5.2 Pricing your time
  • 5.3 Runway and reserves
  • 5.4 Profit first, in plain English
  • Module 5 checkpoint — clear this before moving on
• 7

  Module 6 — The Next 90 Days

  • Module 6 introduction
  • 6.1 Setting three 90-day goals
  • 6.2 Milestones with dates
  • 6.3 Weekly actions for month one
  • 6.4 Your commitment page
  • Module 6 checkpoint — clear this before moving on
• 8

  Course Workbook (PDF bonus)

  • Course Workbook (PDF bonus)