The Copywriter's Swipe File Vault
Marketers and copywriters use the swipe file in order to pool clips
from the efficient and best campaigns of advertising. Then they can
refer to that swipe file whenever the inspiration hits them or in order
to see if their thoughts have previously been tried. As marketing and
copywriting rely on producing the results of direct sales,
understanding which things work in promo or advertisement saves
important dollars and helps professionals to have success.
Have you heard of the term: “Copywriting”? Wikipedia defines it as:
“Copywriting is the use of words and ideas to promote a person,
business, opinion or idea. Although the word copy may be applied to
any content intended for printing (as in the body of a newspaper
article or book), the term copywriter is generally limited to
promotional situations, regardless of the medium (as in ads for print,
television, radio or other media).
The aim of marketing copy, or promotional text, is to sway the reader,
listener or viewer to act-for example, to purchase a product or
subscribe to a particular viewpoint”.
In the Net marketing world, copywriting is utilized extensively to
promote blog readership, get opt-ins for list building and to monetize
If you really wish to be successful in your Net business, you’ll have to
learn the ropes of effective copywriting so that your readers will love
you. Thankfully, good copy writing practices is a learnable skill and
there are swipe files.