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8 shifts shaping the franchise marketing of tomorrow

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As celebrated business leader and author,
Seth Godin, tells marketers — “
marketing is no
longer about the stuf you make, but the stories you tell.”
And while today

s global franchise atmosphere
can feel saturated, fast-paced, complex, and
demanding, the possibility for brands to form
authentic connections and build trust with their
customers is greater than ever before
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