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SUMMARY.SPIN Selling The Best-Validated Sales Method Available Today By Neil Rackham

·         What’s in it for me? Learn how to better handle big and small sales and seal deals.

·         A successful sales pitch has four main stages. Research your questions and get the answers you need.

·         Closing well will bring you some success, but it’s not the cornerstone of a successful sales strategy.

·         A prospective client may not know exactly what they need. It’s up to you to help them find out.

·         The SPIN strategy outlines four key sales areas: situation, problem, implication and need-payoff.

·         Your opening line shouldn’t be too chatty nor too formal or robotic. Consider tone and setting.

·         Features are just facts. Benefits are the elements of your offer that make your client’s life better.

·         Don’t give your client the chance to throw objections in your path. Prevent them in the first place!

·         Incorporating SPIN into your own sales strategy isn’t done overnight. Practice makes perfect!

·         Final summary

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