Creating your creative menu... (aka answering the tricky question of 'So what do you do then?') and putting together your pitch document
I have never had a traditional job title... since I left drama school in 2003, I have always created a career full of many elements.
I was the first in my family to do this. I didn't know anyone else who was living in this way but I was committed to creating my own blend of projects.
I had some key elements; organised, professional, loyal, proactive...however there was so much more to it. How do you explain what you do without sounding flaky 'a Jack of all trades and a master of none', chaotic and over complicated.
I bought a website in a box...yes that was a thing back in the day :)
I downloaded it onto my reluctant Dell computer and started to share what I did. But I held back. I didn't highlight any of my other skills. This was waaaay before the evolution of the personal brand. It wasn’t cool or championed to be multi-faceted.
These days there is an openness around having a portfolio career. Some days I work in a very traditional way...i.e. conducting a 1:1 coaching session. Other times I am invited to collaborate and contribute to projects that require my combination of skills.
However this has only occurred because I have learnt how to share these skills in an engaging and comprehensive way.
A website is great but sometimes can be restrictive.
I know pitching and promoting can feel all kinds of scary. But you can do it and I will show you how.
At the time of writing I have recorded nearly a 150 podcasts and spoken at Stylist Live, MTV, Arcadia, Google, MOO to name a few.
I receive pitches every day from personal brands who want to be on my podcast, however the email is so nondescript. I also generate a lot of my own work…putting the time into creating an engaging, interesting, non generic, value driven portfolio has paid off so many times.
In this masterclass I am going to help you to build your portfolio that highlights what you can do and what you could do.
Here’s what we will cover:
What the reader needs to know about you. Starting from scratch can feel like an enormous task…what do I write about myself?? I hate talking about myself!! Will I sound like a sleazy pants?
How to show you are an expert in your field, even if you don’t feel like one yet.
How to share what you can offer so you are working in your ‘zone of genius’ but not so rigid that you can’t be open or a match for a bespoke opportunity.
How to share your USP clearly; to show your competence but not come across as arrogant or full of yourself.
How to put together excellent copy so you can elevate your brand/business to the next level and gain the attention of those who need to know about you.