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SUMMARY.A World Gone Social How Companies Must Adapt to Survive By Ted Coiné and Mark Babbit


·         What’s in it for me? Learn how to use social media to tap into a gigantic pool of potential customers.

·         In the age of social media, the human side of business has become extremely important.

·         A single viral video can irreversibly damage a company’s reputation.

·         Engagement with employees and customers via social media is the first step to building a great business.

·         Smaller companies have the agility that’s necessary to adapt to a fast-moving marketplace.

·         Companies that adopt flat hierarchies – ultimately eliminating managers – are handsomely rewarded.

·         Together, ordinary people can come together to form an extraordinary network of knowledge.

·         Social media isn’t just for tech start-ups – it’s crucial for the success of any company.

·         To preserve your reputation as a social leader, periodically conduct social media audits.

·         Final summary

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