A Guide to Learning the Art of Negotiation and Persuasion

THE ART OF NEGOTIATION AND PERSUASIONPractical guide | 37 pages | English | 2026 editionCHAPTERS1. Fundamentals Positions vs. interests, types of negotiation, BATNA, zone of possible agreement.2. Preparation Checklist, three numbers (ideal, acceptable, walk-away), evidence, planning trades.3. Communication Active listening, good questions, labeling emotions, reframing, body language.4. Persuasion Principles of influence, framing, stories and evidence.5. Tactics Objective criteria, anchoring, responding to the other side's tactics.6. Real-life situations Salary, buying and selling, freelance rates, family, email.7. Difficult moments Managing emotions, concessions, stalemates, walking away, closing.8. Long-term growth Low-stakes practice, post-negotiation review, cultural differences, self-assessment.EXTRAS- 30-day practice plan- Templates: preparation template, concession planner- FAQBENEFITS- Prepare before negotiating instead of improvising- Ready-made phrases for common situations- Get what you need while preserving the relationship- Build the skill through daily practice and review- Suited to employees, freelancers, and business owners