Private Youth Athlete Brand Strategy Session
Personalized guidance to build a brand that creates real opportunities.
Stop Guessing. Start Building a Brand With Purpose.
Most youth athlete families are working incredibly hard.
They're posting consistently.
Sharing highlights.
Following trends.
Trying new ideas.
Hoping the algorithm finally notices.
But building a successful youth athlete brand isn't about posting more.
It's about building the right strategy.
Because the families creating meaningful opportunities (i.e. brand partnerships, authentic community, and long-term influence) aren't just creating content.
They're creating trust.
That's exactly what this session is designed to help you do.
This Isn't Social Media Coaching.
It's a private, one-on-one brand strategy session built entirely around your athlete, your goals, and your family's unique story.
Whether your dream is attracting brand partnerships, growing a meaningful audience, documenting your athlete's journey, or simply building a positive digital presence, we'll create a strategy that actually fits your family instead of copying someone else's success.
No generic formulas.
No "post three Reels a day."
No chasing viral moments.
Just a clear, personalized roadmap designed around your athlete.
During Your Strategy Session, We'll Build Your Brand Blueprint
Every family starts from a different place, but together we'll explore questions like:
- What makes your athlete genuinely different?
- Is your current content attracting the audience and brands you actually want?
- What story are you telling—and is it the right one?
- How do you grow consistently without burning out?
- Which content deserves your time...and which doesn't?
- What opportunities are you missing?
- How do you build a brand that's authentic, sustainable, and valuable for years to come?
You'll Leave With More Than Content Ideas.
You'll leave with clarity.
A personalized brand strategy.
A clear understanding of what to focus on—and what to ignore.
A realistic roadmap based on your athlete's current stage of development.
And the confidence to stop wondering whether you're doing the right things.
Why Families Choose This Session
Stephanie Shirley is an Accredited Public Relations professional with more than 15 years of experience helping organizations, executives, entrepreneurs, and national brands build trust, influence, and meaningful visibility.
She has also built one of the fastest-growing youth athlete brands in the country from the ground up—growing an authentic community of more than 55,000 followers while generating over $75,000 in brand partnerships and collaborations in less than a year.
But perhaps most importantly...
She understands that every athlete's journey is different.
Her role isn't to help your athlete become the next Holden Shirley. It's to help your family discover the strategy that works best for your athlete.
Because great brands aren't copied.
They're built with intention.
Your athlete only gets one opportunity to build their reputation.
Let's build it the right way from the beginning.
Let's get started!
Bonus Session!
$245
**Only available to individuals who have received the 1:1 Coaching Session first**
Add additional follow-up session(s) anytime to address specific problems or further refine your customized strategy!
Add additional follow-up session(s) anytime to address specific problems or further refine your customized strategy!
Scott + Stephanie Dynamic Duo Coaching
$545
Best Value. Biggest Breakthrough.
This 90-minute private coaching session gives your family direct access to both Scott and Stephanie Shirley, combining two unique areas of expertise that together create a complete roadmap for your athlete.
Scott brings years of experience coaching and evaluating players at every level of youth baseball, from local recreation leagues to elite national travel. He'll help you make smarter decisions about development, team fit, playing opportunities, recruiting strategy, and what your athlete truly needs to reach the next level.
Stephanie brings a different, but equally valuable perspective. With a career built around understanding people, communication, decision-making, and strategy, she'll help you navigate the emotional side of youth sports, strengthen parent-athlete communication, build confidence, and develop a clear, authentic plan for your athlete's long-term growth both on and off the field.
Together, we'll evaluate your family's unique situation, answer your biggest questions, identify opportunities you may be overlooking, and build a personalized action plan designed specifically for your athlete. You'll leave with greater clarity, more confidence, and a practical roadmap for what comes next.
This 90-minute private coaching session gives your family direct access to both Scott and Stephanie Shirley, combining two unique areas of expertise that together create a complete roadmap for your athlete.
Scott brings years of experience coaching and evaluating players at every level of youth baseball, from local recreation leagues to elite national travel. He'll help you make smarter decisions about development, team fit, playing opportunities, recruiting strategy, and what your athlete truly needs to reach the next level.
Stephanie brings a different, but equally valuable perspective. With a career built around understanding people, communication, decision-making, and strategy, she'll help you navigate the emotional side of youth sports, strengthen parent-athlete communication, build confidence, and develop a clear, authentic plan for your athlete's long-term growth both on and off the field.
Together, we'll evaluate your family's unique situation, answer your biggest questions, identify opportunities you may be overlooking, and build a personalized action plan designed specifically for your athlete. You'll leave with greater clarity, more confidence, and a practical roadmap for what comes next.
From the PR World to the Ballfield — She’s Done It All.
When it comes to youth athlete branding, you want someone who’s more than just “been there.” You want someone who’s built it — from the ground up — with both professional strategy and personal heart.
Stephanie Shirley is an Accredited Public Relations strategist, entrepreneur, and founder of Bennis Public Relations, where she’s spent over 15 years consulting for national and global-reaching clients. Her expertise in brand storytelling, media strategy, and digital communication has helped leaders and organizations grow authentic, lasting influence.
Now, that same expertise meets her greatest passion: youth sports. As a mom navigating the fast-changing world of youth branding, Stephanie has mastered the blueprint — transforming her own sons’ baseball accounts into thriving platforms with over 57,000 followers and $77,000+ in brand partnerships in under a year.
She’s the coach you want on your team — part strategist, part mentor, and 100% invested in helping families cut through the noise and find real success. Quick, streamlined, and completely customized, her 1:1 sessions deliver clarity, confidence, and a proven path forward — without the overwhelm.
Frequently Asked Questions
If I’m not happy with my purchase, can I get a refund?
I want you to feel confident and supported in your investment. If you’re not satisfied with your session, please reach out directly — I’ll personally review your situation and do my best to make it right. Refunds aren’t automatic since time and preparation are invested in every session, but I handle these on a fair, case-by-case basis to ensure each parent feels valued.
How does appointment scheduling work?
Once you purchase your session, you’ll receive an email with a private link to schedule your 60-minute call at a time that works best for you. You’ll also get a short pre-session form so I can tailor our conversation specifically to your athlete’s goals — making sure we make the most of every minute together.
Is it possible to buy coaching more than once?
Absolutely! Many parents choose to schedule follow-up sessions as their athlete’s brand grows or when new opportunities arise. You can simply purchase another 1:1 session anytime you’re ready for more personalized strategy, content feedback, or partnership guidance.
Who is this session best for?
This coaching session is perfect for parents who are ready to move beyond “figuring it out” and want a clear, personalized strategy for their athlete’s social media growth. Whether you’re starting from scratch or already seeing traction, this 1:1 session gives you a customized plan, expert insight, and the confidence to take your athlete’s brand to the next level — fast.
What will we cover during the session?
Every session is unique, but we’ll typically focus on your athlete’s brand identity, content strategy, growth roadmap, and partnership potential. You’ll have the chance to ask specific questions, get real-time feedback on your social accounts, and leave with a step-by-step action plan built exclusively for your athlete’s goals.
Invest in Your Success
Bonus Session!
$245
**Only available to individuals who have received the 1:1 Coaching Session first**
Add additional follow-up session(s) anytime to address specific problems or further refine your customized strategy!
Add additional follow-up session(s) anytime to address specific problems or further refine your customized strategy!
Scott + Stephanie Dynamic Duo Coaching
$545
Best Value. Biggest Breakthrough.
This 90-minute private coaching session gives your family direct access to both Scott and Stephanie Shirley, combining two unique areas of expertise that together create a complete roadmap for your athlete.
Scott brings years of experience coaching and evaluating players at every level of youth baseball, from local recreation leagues to elite national travel. He'll help you make smarter decisions about development, team fit, playing opportunities, recruiting strategy, and what your athlete truly needs to reach the next level.
Stephanie brings a different, but equally valuable perspective. With a career built around understanding people, communication, decision-making, and strategy, she'll help you navigate the emotional side of youth sports, strengthen parent-athlete communication, build confidence, and develop a clear, authentic plan for your athlete's long-term growth both on and off the field.
Together, we'll evaluate your family's unique situation, answer your biggest questions, identify opportunities you may be overlooking, and build a personalized action plan designed specifically for your athlete. You'll leave with greater clarity, more confidence, and a practical roadmap for what comes next.
This 90-minute private coaching session gives your family direct access to both Scott and Stephanie Shirley, combining two unique areas of expertise that together create a complete roadmap for your athlete.
Scott brings years of experience coaching and evaluating players at every level of youth baseball, from local recreation leagues to elite national travel. He'll help you make smarter decisions about development, team fit, playing opportunities, recruiting strategy, and what your athlete truly needs to reach the next level.
Stephanie brings a different, but equally valuable perspective. With a career built around understanding people, communication, decision-making, and strategy, she'll help you navigate the emotional side of youth sports, strengthen parent-athlete communication, build confidence, and develop a clear, authentic plan for your athlete's long-term growth both on and off the field.
Together, we'll evaluate your family's unique situation, answer your biggest questions, identify opportunities you may be overlooking, and build a personalized action plan designed specifically for your athlete. You'll leave with greater clarity, more confidence, and a practical roadmap for what comes next.