My career started in Human Services. With a Master's in Human Services and years in the wellness space at Workplace Options, I began to understand the reach I could have within the industry. I saw firsthand how much wisdom health and wellness professionals carry. Workplace Options is a Raleigh-based global leader in employee wellbeing and Employee Assistance Programs (EAP) that supports millions of employees and their families in more than 200 countries.

Then came my MBA and years in Marketing, and an unexpected turning point: Vince Ferguson of Six Weeks to Fitness reached out about placing an ad in a magazine. That conversation grew into something much bigger — VINCE Lifestyle Magazine & Community (www.vincemag.press), a publication for adults 40+ that reached nearly 800 readers in its first two months and now welcomes thousands of readers every month.

Building VINCE Lifestyle meant doing everything myself: writing and publishing features, designing landing pages, creating paid resource guides, and launching digital products from scratch. Along the way, Vince interviewed doctors, authors, nutritionists, and coaches, brilliant people whose expertise was locked inside one-on-one sessions.

That's why I created Expertise to Income.

I know what it takes to go from an idea to a product people pay for, because I've done it. Now I want to help you do the same — package what you know, price it with confidence, and share it with the audience that's been waiting for you. Let's share your expertise with those who need it.

Your expertise deserves to reach more people. Let's build it together.

— Glenna Gonzalez, MBA

Brand Architect, VINCE Lifestyle Magazine & Community

If I'm not happy with my purchase can I get a refund?

Absolutely — I want you to feel confident saying yes.

If you complete Session 1 and feel the program isn't the right fit, simply let me know within 48 hours of that session and I'll issue a full refund within 7 business days. No hard feelings.

Because Sessions 2 and 3 involve hands-on building, store setup, and personalized launch planning, refunds aren't available once Session 2 begins.

My goal is simple: you should only invest in this program if it's the right next step for you and your business.

How does appointment scheduling work?

Expertise to Income includes three live 1:1 sessions over 7 days, held on Zoom.

Here's how it works:

1. After your purchase, you'll receive a link to book your first session at a time that works for you.

2. Session 1 — Choose & Validate Your Product (60 min)

We identify the right product for your audience, set your price, and choose your title. You'll leave with a clear outline to draft before our next session.

3. Session 2 — Build, Package & Set Up Your Store (60 min)

We refine your content, plan your cover and design, set up your product and checkout, and write your sales page together.

4. Session 3 — Your 7-Day Launch Plan (60 min)

We map out your launch posts, email, and outreach so you know exactly what to share and when.

Between sessions, you'll have email support for quick questions, and each session is recorded so you can revisit it anytime.

Sessions are typically spaced 2–3 days apart, but we can adjust the pace to fit your schedule.

Is it possible to buy coaching more than once?

Yes! Many experts have more than one product idea — and once you've launched your first, the second comes even faster.

You're welcome to enroll again whenever you're ready to create your next guide, course, directory, or workshop. Each enrollment includes all three live sessions, focused entirely on your new product.

Returning clients receive a special rate as a thank-you. Just reach out before purchasing, and I'll send you your returning client link.