Applying the growth values and fundamentals of America ’ s
exceptional growth companies will be essential for your business
to not only survive but thrive. Yes, it is possible to achieve
exceptional growth through challenging times; the most recent
growth rates of America ’ s highest - growth companies prove it.
Microsoft, Google, Panera Bread, Staples, Juniper Networks,
Nike, and Endo Pharmaceuticals are just a few of America ’ s
exceptional growth companies that have managed to turn big
ideas into billion - dollar revenue businesses. Some were even
founded during recessionary cycles, and all have demonstrated
growth through recessionary periods, especially the 2001 – 2002
and the 2007 – 2008 recessions. This elite set of companies is
the source of U.S. innovation, growth, new employment, and
investment through all economic cycles. They represent a
class of more than 400 growth companies that will be the leaders
for the next growth cycle and are today ’ s masters of the
7 Essentials. These are the companies to learn from, work for,
and invest in.
This book is that actionable blueprint. It applies to any
company focused on growth, whether that company is based
in the United States or anywhere on the globe.
While the bulk of my research has been identifying the
effective lessons common across America ’ s exceptional growth
companies, there are similar lessons from high - growth companies
from other parts of the world. Despite country of origin
or language differences, different industries or different sizes,
these growth companies universally demonstrate the principles
of the 7 Essentials.
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