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Inside Guide Niche Research

Niche Market Overview

First things first…what is a niche market? Unless you have been hiding in a cave somewhere for the last ten years then for sure, you have heard about the term, “niche market” before. Essentially, it is a division of a mainstream market; it is a small market that addresses that needs of a specific group of people. One good example of a mainstream market would be cars. It is an overwhelmingly huge market, and there are dozens of auto companies selling many different car types and models in the US alone. But there are people who are only looking for SUVs, and if you create a website about SUVs then you are likely to get more buyers than if you built a site about cars in general.

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