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The Maverick Archetype | Branding With Archetypes Course

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Everything you ever wanted to know about brand archetypes, condensed into a single, easy-to-understand and implement mini-course.


1. Brand Archetype Playbook - the holy grail of branding with archetypes
2. Brand Archetype Psychology of Color Book (with archetype-appropriate palettes)
3. Business Resources Guide

This holistic branding system is a complete DIY guide to building a custom brand around your unique personality and archetype. 

FIRST: Take the FREE Brand Archetype Quiz from Brand Therapist®, Melissa Bolton.
THEN: Come back and purchase the Archetypal Branding System you need.

Human beings are conditioned to seek relevance, meaning, and connection. Each brand archetype represents unique brand characteristics, goals, and values. Because we're naturally drawn to what feels comfortable to us, we’re attracted to brands with archetypes that feel familiar and representative of our own personalities. Being able to showcase your brands true persona and what truly drives you, will make all the difference in your business.

Archetypes are used in branding to:

√  humanize the experience
√  create emotional reactions and associations
√  show you stand for something bigger than yourself
√  differentiate you from competitors
√  define a unique, own-able space
√  act as a guide for brand persona and behavior
√  define an enforceable internal values system
√  create a scaleable brand vision and roadmap

This playbook is designed to be a guide to help you understand and finesse your archetype into your life and work fluidly. 

Ready to develop an intentionally created, purpose driven life and business? 

Here's what's inside each individual Brand Archetype Playbook:

PART I: Understanding Archetypes 
Jungian Terminology 
Why Archetypes Matter 
Archetypal Drivers 
Personal Life

PART II: Understanding Branding 

Branding Defined

PART III: Archetypal Branding 

What is Archetypal Branding 
How Archetypes Help

PART IV: Your Brand Archetype 

Meet Your Brand Archetype
Your Archetype Snapshot 
Your Aliases 
Your Unique Brand Persona
The Archetypal Spectrum
Your Brand Strengths 
Your Brand Stereotypes 
Your Shadow Archetype
Real World Examples 

PART V: Archetypal Blending 

Archetype Wheel 
Archetype Chart 
Achieving The Perfect Mix
Archetypal Blending
My Archetypal Blending Formula
Meet The Other Archetypes 

PART VI: Your Visual Brand 

Fonts & Typography 
Imagery & Symbols
Logo Design 
Brand Colors 
Sample Brand Palette

PART VII: Brand Copywriting

Copywriting, Defined 
Copywriting Tips
Archetype Specific Brand Copy 
Brand Voice 
Impact Words 
Inspirational Quotes

PART VIII: Brand Storytelling

Brand Storytelling
Story Elements
Archetypal Storylines
Seven Story Plots

PART IX: Your Ideal Customers 

Your Ideal Customer Archetype
Your Archetype as a Consumer
Your Archetype Consumer Values
Archetype Customer Sentiment 
Niching Down Your Wrong People 
Finding Your Ideal Customers
Vetting Your Ideal Customers
A Vetting Letter Template

PART X: Creating Your Offerings 

Creating Offerings for your unique Archetype
Ideas For Your Offerings
Storifying Your Offerings
Your Brand Touchpoints
Archetype Specific Brand Strategies
Brand Communication
How To Add Unique (Archetype-specific) Value

PART XI: The Humanized Brand

Continuing Development Strategies
You will get the following files:
  • PDF (15MB)
  • PDF (60MB)
  • PDF (18MB)

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