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Backlink Basics

"Backlink Building Strategies To Help Boost Search Ranking And Traffic To Your Website!" 

When we think of Internet marketing, the word "backlink" doesn't automatically come to mind. In fact, most people who aren't involved with a website would not even know what a backlink means. To put it simply, a backlink is any URL link from another website that will take web surfers directly to your website.

So, a backlink is like a business card (in the form of an Internet address) that you gave to someone who then refers other people back to you. Using this metaphor, one can see that the more backlinks you get the more business you get too. However, that's not the sole reason why backlinks are important in Internet marketing.

While a backlink is a type of referral, it also can be a measure of your website's reputation. This is why major search engines use backlinks in their search algorithms. They catalogue the number of backlinks and the strength of the people who are backlinking to your site and use this in their algorithm to determine how well you rank amongst other sites that deal with your website niche.

Using backlinks you can raise the visibility of your site by getting your site highly ranked in the search engine. This, in turn, will lead to more people visiting your site and thus more business.


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