Approve With Confidence: The AI Image QC Checklist for Creative Teams

Catch what your clients will catch, before they do.

Your client can't always say what's wrong with an AI image. They just say "it looks off." By then, it's your name on the approval.

Approve With Confidence is a 10-point inspection for AI imagery, built from 25 years at the retouching desk. It turns a retoucher's instinct into ten steps anyone on a creative team can run in minutes: where to look, what you're looking for, and exactly what to say when something's wrong.

Each point gets one page: why the problem happens, why clients catch it, a 60-second check, a green, yellow or red score, and word-for-word feedback notes you can paste straight into your review.

What's inside (27 pages)

• The 10-Point Pass: light, contact and shadow, skin, eyes, hands, edges, perspective, text, product accuracy, and rights & risk.
• A simple scoring system that ends the "I don't know, it just feels wrong" debate.
• The 3-Minute Pass for deadline days.
• Copy-and-paste feedback notes for every yellow and red score.
• An Approval Log to track what you catch before your clients do.
• Bonus: the Fix or Regenerate table, to know when to retouch and when to start over.
• Bonus: the Brief-to-Prompt checklist, to prevent problems before an image is generated.
• Bonus: four client scripts, including "Is this AI?"
• Bonus: a printable desk card with all ten rules.

25 years of retouching judgment for about half an hour of a retoucher's time.

About the author:

Mario Pocoroba has spent 25 years as a retouch artist, compositor and art director, training under Beverley Gilbert and working with Ralph Smith Photography and Digital Imaging Group. He now applies that eye to AI imagery for agencies and brands. See his retouching, compositing and AI presenter work at inetdigitalarts.com.

FAQ

• Do I need to be a retoucher to use it? No. It's written for art directors, creative directors, marketers and anyone who approves images. It tells you where to look and what to say.
• Does it work with any AI tool? Yes. The ten points are about how people see images, not about any one generator.
• Is this an AI detector? No. It doesn't tell you whether an image was AI-generated. It tells you whether it will hold up in front of a client.
• What format is it? A 27-page PDF, delivered instantly. Print the scorecard and desk card, or use it on screen.

Refund policy

Due to the digital nature of this product, all sales are final. Once you purchase this guide, you receive instant access to download the PDF, meaning it cannot be returned.

However, your satisfaction is incredibly important to me. If you experience any technical issues with your download, or if you accidentally made a duplicate purchase, please contact me at mario@inetdigitalarts.com within 14 days and I’ll send a working file or refund the duplicate charge.