TBS-050 Brainwashed: The Subconscious Power of Branding

"In this Talk Business lesson, students will watch a video that explores the subconscious power of branding and how it can change the way we think and feel about companies. Through discussions and activities, students will develop their listening and comprehension skills while learning about the neurological effects of branding and marketing on the brain. They will also learn how branding can affect consumer behavior and decision-making, and how companies use branding to create emotional connections with their customers.

In the speaking activity for this lesson, students will take on the roles of individuals who are either strong believers in Apple's branding or skeptics who think it's all just subliminal messaging. Each student will try to convince the other of their position through argumentation and persuasion, using the knowledge and vocabulary gained from the video as well as their critical thinking skills. By engaging in this exercise, students will not only develop their ability to communicate their opinions effectively but also their capacity to listen actively and engage in meaningful discourse. The feedback they receive from the teacher and their peers will help them improve their speaking and argumentation skills in English, which can be applied to various situations in their personal and professional lives.