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SUMMARY.The Tipping Point How Little Things Can Make a Big Difference By Malcolm Gladwell

·         Ideas spread like epidemics.

·         It is only an epidemic once the Tipping Point threshold has been crossed.

·         A certain few key people are often the cause of epidemics.

·         Ideas spread particularly fast with Connectors, or people with a vast social network.

·         Some people are born with the gift of persuasion and a knack for selling ideas.

·         In every network there are Mavens who amass information and pass it on to others.

·         An idea has to stick before it can spread.

·         External circumstances have a much greater influence on our behavior than we think.

·         Even the smallest changes in a context can determine whether an epidemic takes off.

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