Intellectual Property - Explained by Common Craft - INDV

This video follows the story of a creative and talented woman named Candice who plays music, invented a new instrument and created a new business. Using copyright, patent and trademark laws, she learned to how to protect and build a business from her creations. It teaches:

• Why intellectual property is different from physical property

• The risk of not establishing and protecting ownership

• Why copyright law matters in selling and managing your creative works

• Why patent law matters in protecting your inventions

• Why trademark law matters in protecting your brand

Video Info:

• Duration: 03m 16s

• Captions Available: YES

• Lesson Plan: YES

• Category: Study Skills

• ISTE Standard: Digital Citizen, Indicator 2c

• ACRL Info Literacy Frame: Information Has Value