Google + Marketing Strategy

The beneFits oF google+

pinpoint targeting Capabilities Google+ Circles allows companies to isolate and separately target different followers based on their interests. By having clear-cut categorizations, this makes the targeting and distribution of information and promotional materials to market segments incredibly easy.
Complex analytics With Google+ Ripples and the ability to use Google Analytics on Brand Pages, Google+ has pulled ahead of Facebook in terms of analytics.

Search engine optimization Since Google owns Google+ (obviously), anything shared through Google+ will be much more optimized in search rankings. The +1 feature is also known to carry more weight than Facebook’s “Like” button when it comes to determining popular and trustworthy content.