72 - Hour Online Business Model: Start your online business in 3 days!
About the e-book:
ReThink Afrika, provides three-day sessions designed to help entrepreneurs and side-hustlers upgrade and start their online businesses.
Through precise learnings, the session will help participants develop a powerful digital footprint to
start their online businesses by using tools such as Design Thinking, Shopify, Canva, Facebook Pages, Customer Value Journeys and many more topics.
Day 1 covers aspects of the importance and benefits of starting an online business, developing human-centred ideas, planning your online business with the business model canvas and finally starting your online business idea with the lean startup method.
Day 2 takes you through the different e-commerce platforms to use, the online marketplace, different payment integrations and online delivery services. Once you have chosen and set up the core platforms, we take you through the content strategies to follow and the various marketing tools and platforms you will need to market your business online.
Day 3 provides an integrated digital marketing plan to help you get your brand message across in the most effective way. Since you will be getting customers soon, we will also be taking a look at handling customer service, the legal and tax implications associated with running an online business, returns and refund policies and finally, the dropshipping business model.
The book comes with a workbook to help you get started on your journey and document the planning of your online business model.