SaaS Churn & LTV Dashboard Engine

SaaS Churn & LTV Dashboard Engine

Track Retention. Understand Churn. Measure LTV. Improve SaaS Decision-Making.

Managing a SaaS business requires more than knowing monthly revenue. You need to understand how many customers you are losing, how much recurring revenue is disappearing, how efficiently you acquire customers, and whether the economics of growth are sustainable.

The SaaS Churn & LTV Dashboard Engine brings these measurements together in one practical Excel-based management tool.

Enter your monthly SaaS data and the engine automatically calculates and presents key metrics including MRR, customer churn, revenue churn, ARPU, LTV, CAC, LTV:CAC, CAC Payback, GRR, and NRR.

What You Can Do

Monitor SaaS Performance

See your recurring revenue, customer base, retention, and unit economics in one executive dashboard.

Understand Churn

Compare customer churn with revenue churn to identify changes in your retention performance.

Analyze MRR Movement

See how new MRR, expansion, contraction, and churn contributed to your ending MRR.

Measure Customer Economics

Understand the relationship between customer lifetime value and acquisition cost.

Test Scenarios

Change assumptions such as churn, ARPU, gross margin, and CAC to explore different operating scenarios.

Plan the Next 12 Months

Use the built-in forecast model to explore customer, MRR, and ARR scenarios.

Included

• SaaS Churn & LTV Excel Dashboard Engine
• Executive Dashboard
• Monthly Analysis
• Churn Analysis
• MRR Movement Bridge
• LTV & CAC Analysis
• LTV:CAC Analysis
• CAC Payback Analysis
• GRR & NRR Analysis
• Scenario Engine
• 12-Month Forecast
• Optional Cohort Retention Sheet
• Example Dataset
• Quick Start Guide PDF
• Formula Reference

Designed For

SaaS founders, startup operators, finance professionals, growth teams, consultants, fractional CFOs, and anyone who needs a practical way to understand SaaS retention and customer economics.

No complex BI platform is required. Enter your data, review the dashboard, investigate the drivers, and test your scenarios.