The Internet has been the rage for almost a decade now. Gone are the days
when people would condescendingly look down upon the Internet world as a time
passer or a satellite devise to track ones high school pals.
Today the virtual world controls the pulse of all important nerve centers of the
real world. Authors are using it for virtual book launches, it is indexing the
movement of stock exchanges all around the globe, it has become the most
important tool for communication, you name a field and it has been revolutionized
by cyber networking. And one of the biggest innovations it has probably brought
to the world of marketing.