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Case Analysis Please respond to the questions at the end of the case titled, Sweetest Dreams Inn, page 655 of your text. You can provide any other remarks you wish since your points will be determined in large part by the comprehensiveness of your analys

Case Analysis Please respond to the questions at the end of the case titled, Sweetest Dreams Inn, page 655 of your text.  You can provide any other remarks you wish since your points will be determined in large part by the comprehensiveness of your analysis (Breadth, Depth, and Application). 

Evaluate Mai Phan’s present strategy.  What should he do?  Explain.

 

While affiliating with a national motel chain definitely has its perks, and it may bring in a little more business, I don’t think it is necessary at this point.  Mai Phan needs to take the demographic and behavioral results of the study done by the regional tourist bureau into consideration.  He needs to make modifications to his motel that will appeal to more customers.

 

The information that grabbed me the most was that 78% of the visitors indicated that recreational facilities were important in their choice of accommodation.  Phan should upgrade some of his facilities and add a swimming pool, a small gym, and possibly a restaurant and bar.  Having a restaurant located at the motel would be extremely convenient for customers, especially since 38% percent of visitors to the area are first-timers.  They wouldn’t have to drive around town or locate a place to eat because there would be a place to eat at their motel.  It’s possible that if they attached the restaurant to the hotel, but gave it its own name and an outside entrance, they could also draw in customers who were not staying at the motel.  While making these additions may cost him money, he could up the price of renting a room, although the price still needs to be reasonable.  He could then make his money back.

 

Phan also needs to do a competitor analysis to determine what amenities other hotels in the area are offering and at what price.  He can then determine what all types of amenities customers are looking for and what all he should add to his own motel.  Many motels now offer wi-fi, which would probably be very appreciated by the customers that were visiting his motel while they were there on business.  Many motels also offer the ability to rent movies for a small fee (pay-per-view).

 

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