The 3 Hook Rule

Hooks That Stop the Scroll

50 fill-in-the-blank hooks, plus the 3-hook rule we use on every video we make.

If your reels are getting scrolled past in the first second, it’s usually not your content. It’s your hook. This free guide gives you 50 ready-to-go openers you can steal for your reels and captions. Just swap the brackets for your service, problem or suburb, and you’re ready to film.

Inside, you’ll find:

• The 3-hook rule: the visual, sound and speaking hooks that need to land in the first 3 seconds
• 50 hooks across five categories: curiosity, relatable, education, transformation and personality
• Real examples for salons, beauty and wellness brands, pilates studios and tradies
• Bonus tips to make every hook land, from keeping it short to testing what works

It’s written for small business owners who film their own content and want people to actually stop and watch.

Pop in your name and email and it’s yours, free.