Master Content Marketing Guide - Complete Course

Full Course Video Duration : 04:35:27
Video Quality : HD (1920 × 1080)
Subtitles : English, manually curated

A complete course that gives you an in-depth understanding and advanced knowledge of the most important Content Marketing domains and includes real-world examples for gaining domain experience to help you become industry-ready.
You’ll be exposed to the topmost Content Marketing tools, extensive project experience, and several Content Marketing projects to make you job-ready.

After you have completed this Content Marketing course, you will stating that you have acquired the skill set of a Content Marketing Specialist, validating your ability to lead Content Marketing efforts in your organization.

✅What you’ll learn:

• Describe the history, benefits, and future of content marketing.
• list the types of content marketing, platforms, and strategies.
• Execute a paid content campaign.
• Define the important Do’s and Don’ts of content marketing.
• Select from the wide range of career options available in content marketing.

✅Who this course is for:

• Students of high school, college, and university.
• Professionals and employees looking to step into the Content Marketing space.
• Everyone who is involved with Content Marketing in their everyday work.

✅Requirements:

• No prior experience is required to take this course.

✅Course Content:

Section 1 - Introduction

• Meet and Intro

Section 2 - Content Marketing

• What is Content marketing
• History of Content marketing
• The benefits of Content marketing
• Careers in Content Marketing
• Future of Content Marketing

Section 3 - Digital Marketing

• What is Digital Marketing
• History of Digital Marketing
• Benefits of Digital Marketing
• Careers in Digital Marketing
• Future of Digital Marketing

Section 4 - Types of Content Marketing

• Blog posts
• Infographics
• Videos
• eBooks
• Case studies
• Checklists
• Testimonials and reviews
• Influencer marketing
• Guides and how-tos
• Memes

Section 5 - Popular Content Marketing Platforms

• Semrush
• StoryChief
• GetSocial
• Outbrain
• ScribbleLive
• Hemingway Editor
• Prezi
• Curata
• SnapApp
• Percolate
• Section 6 - Other Content Marketing Platforms

• Textbroker
• Zeros
• Kapost
• Uberflip
• ClearVoice
• Scripted
• Acrolinx
• OneSpot
• Zerys
• PathFactory
• Percussion Software
• Copify Us
• Promoboxx
• CoSchedule
• BuzzSumo

Section 7 - Content Marketing Strategies

• Have a Clearly Defined Audience
• A Content Marketing Strategy with SMART Goals
• Clear Value Proposition
• Branding
• Metrics for Success

Section 8 - Do’s for Content Marketers

• Do have a strategy
• Do develop a vision
• Do hire based on your vision
• Do find a Chief Content Officer
• Do look to your staff to find talent
• Do listen and pay attention
• Do keyword research
• Do competitive analysis
• Do obsess about sustainability
• Do establish a review and QA process
• Do keep tabs on published
• Do use the right tools
• Do have a content promotion plan
• Do track key metrics

Section 9 - Don’ts for Content Marketers

• Don’t Just Wing It
• Don’t Just Wing It - Video
• Don’t Be a Copycat
• Don’t Try to Please Everyone
• Don’t Forget About the Search Engine

Section 10 - Skills for Successful Content Marketing Career

• Write, Which Many People Cannot Do - Video
• Create Under Pressure And With Others
• Handle Criticism And Critique
• Convince And Sell To People
• Organize And Plan
• Understand Data And Trends
• Connect With People
• Think Visually
• Ask The Right Questions
• Prove Your Value
• Recycle, Turning Old Into New

Section 11 - Recap

• Recap

Become a Content Marketing expert by enrolling in this course which helps you get started and pave your success from a beginner to an expert.

Start your Content Marketing journey today.