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SUMMARY.The Art of Influencing Anyone The classic must-read for anyone who wants to learn how to sound more convincing and persuasive. By Niall Cassidy

·         What’s in it for me? Discover how to influence the people around you.

·         Persuasion is not about logical arguments but about communication and appearance.

·         Always be warm and friendly and pretend you know what you are talking about.

·         Influence others by simplifying and organizing information so it’s easier to understand.

·         Talking vaguely makes your customers think you know more about them than you do.

·         Curiosity is the key to persuasion.

·         People don’t buy what they need, but what they want.

·         Influencing people depends on covering up your true intentions so you seem less desperate.

·         When trying to persuade someone, don’t fight their resistance; utilize it.

·         Final summary

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