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MKT 498 Week 5 DQ 1 Week 5, DQ 1 What is the importance of conducting a post-evaluation of an integrated marketing communication (IMC) campaign? When should a post-evaluation of an IMC campaign be conducted to be most effective? How might a business apply

Week 5, DQ 1

What is the importance of conducting a post-evaluation of an integrated marketing communication (IMC) campaign? When should a post-evaluation of an IMC campaign be conducted to be most effective? How might a business apply what it has learned from the evaluation? How might this information be incorporated into future campaigns?

Week 2 DQs

·        What is a target market? How do you segment a market to identify a target market? What is the value of identifying the optimal target market for a product or service?

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